Four years might not seem like a very long time, but in the world of LED displays it can feel like decades. America has a screen addiction, and it doesn’t matter if the screen is 4.7 inches, 70 inches or 180 inches; one thing is clear, we like our screens and we like them high resolution. Visual Impact Productions realized this simple fact over 10 years ago, and has since been doing everything in its power to see that their clients get the largest, highest resolution LED display for their marketing dollar. Apparently, LED screens are becoming better and better every year, with screen resolution getting higher and higher.
What’s an LED Screen & What’s Pixel Pitch?
An LED screen (also referred to as a Jumbotron) is a screen that uses light emitting diodes in order to form an image. They are most popular with outdoor, daytime events that have too much ambient light for regular TVs or projection. To determine the resolution of an LED screen, a measurement known as “pixel pitch” is used which denotes the distance from the center of one pixel to the center of the pixel next to it. The smaller the pixel pitch—typically in millimeters—the higher the resolution the screen.
In the past 10 years we’ve gone from 30mm pixel pitches, to 20, then 16, then 12, 10, 8, 6 and finally brands just started introducing outdoor 5mm LED screen panels. What this means is that outdoor LED screens now have much higher resolutions than in year’s past. The screens have also become much more affordable, which means more rental houses are purchasing them, meaning more competition which means lower prices to the end user. This is exciting, as it means we will be seeing more and more of these screens at outdoor events.
Visual Impact Lends a Hand to Politicians
Visual Impact Productions is a company that specializes in renting these types of screens to events. And 2016 might just be their biggest year yet, as the campaign trail is beginning to heat up. “People love to have a visual element included in their campaigner’s performance. Whether it is watching their favorite politician up close, or answering trivia, one thing is certain: these screens captivate the attention of the crowd, which in turn captivates the attention of sponsors,” said Visual Impact’s Marketing Director.
It isn’t hard to imagine why these Jumbotron rentals are so popular with events. They allow sponsors and advertisers to capture the attention of event goers like never before. With the advent of DVRs, it is a whole lot tougher to get an audience to watch your commercial spots, but with Jumbotrons, it is rather easy, as you have a captive audience that really has no choice as to whether they watch your content or not.
LED displays will continue to rise in popularity as their price drops and resolutions are sharpened. Who knows, maybe in another ten years we will have them everywhere billboards used to be.